Our Work
Track record of client successes
Relying upon our sound strategy, innovative thinking, and proven execution capabilities, we help our clients navigate all types of situations, act as a trusted advisor, and align our resources to meet the ultimate objectives.
Investor Relations | Strategic Communications | Financial PR
Scienjoy
Background
Scienjoy launched its Middle East expansion strategy and strategic transformation in 2023 Q3 and required a comprehensive communication plan to enhance visibility and engagement across diverse investor groups. In addition, the company has yet to receive coverage from major international sell-side analysts since its listing on NASDAQ in 2019.
Solutions
Christensen developed holistic communication strategies for Scienjoy, which involved working closely with a third-party research firm to initiate the company's inaugural coverage report, orchestrating 2 finfluencer promotional campaigns, and publishing paid news articles on Bamboo Works, a capital market media.
Results
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Facilitated the completion and publication of the initiation report within one month, covering business introduction, industry forecasts, financial and valuation analysis, peer comparisons, technical analysis, and related risks. The report was disseminated through prominent financial platforms including Bloomberg, FactSet, and Refinitiv Eikon, effectively reaching a wide range of institutional and retail investors.
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Received a “Buy” rating and a target price of $11 by the analysts, indicating a 200% potential upside compared to the current stock price.
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Facilitated at least 12 investor meetings with the research firm to identify potential investors, where investors engaged in one-on-one discussions with the company's executives.
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Engaged with 7 professional finfluencers, inviting them to create and release promotional videos across popular social media platforms including TikTok, Instagram, and YouTube, reaching 1.1 million audiences and generating over 20,000 views collectively.
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Published 2 impactful articles on Bamboo Works, capturing the attention of more than 190,000 global investors from institutional investors and prominent finance media outlets including Goldman Sachs, Morgan Stanley, and The Economist. Additionally, the articles were syndicated to financial terminals such as Bloomberg, Refinitiv, and Dow Jones Factiva, effectively reaching professional traders and market analysts.
Li-Ning
Background
Following Li-Ning's announcement of its third-quarter operating update, major banks significantly reduced their target prices, attributing it to the management's downward adjustment of full-year sales guidance. Subsequently, the stock price experienced a decline of over 20% within the following day. Given these developments, the company needed to implement effective crisis management strategies swiftly to stabilize the market and restore investor confidence.
Solutions
As the crisis management consultant for Li-Ning, Christensen developed a comprehensive strategy for Li-Ning, including:
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Conducted in-depth research into capital market dynamics to formulate a detailed strategic repositioning and communication plan for the company's conference call, addressing market concerns.
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Simulated potential market responses to pessimistic expectations post-conference call, proposing crisis management strategies and suggestions to tackle potential negative market sentiment.
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Analyzed comprehensibly topics concerning investors and analysts within a week, formulating response strategies for sensitive questions to ensure consistent and accurate external messaging.
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Communicated proactively with stock commentators, detailing the company's investment highlights to ensure the delivery of positive information and enhance commentators' understanding and interest in the company.
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Placed positive stock commentary articles strategically on platforms with negative media sentiment, implementing a focused feedback strategy within a short timeframe.
Results
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Stock price rebounded by 6.6% on the day of article publication, representing a HK$4.48 billion increase in market capitalization, demonstrating the effectiveness of our crisis management strategy at shoring up investor confidence.
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The percentage of negative sentiment decreased significantly from 57% to 33%, while the combined proportion of positive and neutral sentiment increased to 67%, indicating a 24% improvement. This shift reflects a positive change in market sentiment.
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Targeted media placements generated 24 mainland and Hong Kong media exposures in 2 days, with an estimated reach of more than 90 million people, further enhancing the company’s visibility and reputation.
Crisis Management | Strategic Advisory
SPAC | Strategic Communications | Financial PR | Digital Services
BitFuFu
Background
BitFuFu needed a communication strategy to enhance brand visibility and gain market exposure for the closing of the SPAC merger and listing ceremony on NASDAQ.
Solutions
Christensen strategically crafted a narrative, leveraged media relationships effectively, and engaged with diverse social media channels to enhance its global presence and media exposure around the SPAC merger and the company’s milestone listing on NASDAQ, generating substantial exposure that supports ongoing investor and public relations communication.
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Crafting a Narrative: Created a narrative to set out the company’s strengths and build an international company image.
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Leveraging Media Relationships: Proactively reached out to top-tier media, pitched, and arranged interviews leveraging Christensen’s extensive media relationships.
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Social Media Engagement: Launched a social media campaign engaging with multiple channels, KOLs, and partners to amplify the message and convey the listing achievement to a broad range of stakeholder groups.
Results
SPAC merger: implemented strategic communication strategies to enhance the company's image to support its SPAC merger
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Secured an exclusive interview with Bloomberg for the CEO, and a follow-up 1:1 interview with top-tier trade media CoinDesk.
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Received extensive global and Chinese media coverage from key financial and trade media, with 600+ online sites featuring the SPAC announcement.
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Gained significant exposure, with 380 mentions of its SPAC announcement across Twitter, Weibo, and WeChat.
De-SPAC and Listing on Nasdaq: organized a comprehensive PR campaign around the company’s listing ceremony
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Facilitated a CEO interview published on the Forbes website and various social media platforms, expanding outreach to a prestigious international audience.
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Distributed a press release on GlobeNewswire, garnering placements on prominent financial media websites.
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Supported social media management, optimizing BitFuFu’s owned channels, and enhancing the CEO’s X presence.
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Supported the development of the IR website as a key investor information platform.
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Supported on-site logistics to ensure a smooth listing ceremony.
DADA Group
Background
Dada Group needed to build a strong investor relations program and raise awareness through capital market communications to execute a successful IPO.
Solutions
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Refined investment story to align with its overall business strategy and culture, drafted investor and media Q&A and launched IR Website.
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Handled all logistics and on-site management for the listing, including coordination with the stock exchange, official bell-ringing ceremony on a listing day, media pitch for post-trading engagement, and hosting the listing day celebration dinner.
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Built-up investor database and consensus consolidation sheet, with detailed analysis of Bloomberg and broker consensus forecasts.
Results
Christensen helped Dada Group execute a successful IPO, established its place in the global capital markets, and set up a comprehensive IR work plan for ongoing market communication and engagement.
IPO | Market Intelligence | Investor Relations
Investor Relations | Financial PR
HUIZE
Background
Huize needed to refine its overall investor relations strategy and capital market communications.
Solutions
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Produced earnings summary and analysis report of Huize’s peers.
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Provided detailed analysis on broker consensus forecasts.
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Partnered with Huize’s team on all aspects of quarterly earnings announcements, draft and review annual reports, factsheets, and investor marketing materials.
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Drafted shareholder letters for Huize to convey the company’s key commitments to the shareholders, the progress on these commitments, recent development, business outlook, and financial discussion.
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Advised Huize to issue non-conventional press releases on new products and services.
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Proposed disclosure of more operating metrics that are critical for measuring the operating performance of global online insurance distribution platforms.
Results
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Refined Huize’s market communication messaging and enhanced investor engagement.
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Increased the readership of the press releases.
Kingsoft Cloud
Background
Kingsoft Cloud’s IPO was faced with a unique environment in early 2020, amid the global outbreak of COVID-19, the U.S stock market crash, and the surging VIX. Luckin Coffee’s scandal also made it bad timing for Chinese companies to be listed in the U.S. In addition, Kingsoft Cloud was also the first IPO in many years to hold a listing ceremony mainly in mainland China due to the pandemic.
Solutions
Considering the market sentiment and political/bilateral relations at the time, Christensen suggested Kingsoft Cloud keep a low profile and adopt a moderate and phased communication strategy:
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Shifting media focus to the company’s fundamentals and string for a neutral media sentiment in the pre-IPO phase.
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Highlighting the company’s business development on the IPO day, leveraging Christensen’s extensive engagement with domestic and international media channels to launch targeted marketing campaigns.
Results
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Kingsoft Cloud’s main spokesperson accepted online interviews with Chinese media in the United States and mainstream international media, balancing and actively participating in international media reports.
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About 70 media printed the news release of Kingsoft Cloud's listing, covering major international financial media, including Financial Times, Bloomberg, Reuters, CNBC, CNN.
Financial PR
Investor Relations | Financial PR
SF Intra-city
Background
SF Intra-city is a development-stage Chinese logistic company that completed a very successful IPO in 2021. Christensen was engaged to help develop its IR/FPR program, maintain the visibility the Company achieved through the IPO process, get more investors into the stock, and keep its existing shareholders once the lockup expired with an integrated IR and FPR approach.
Solutions
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Developed annual IR/FPR plan.
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Worked with management to develop key messages and narratives.
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Drafted earnings PR, MDnA and other materials; published and distributed to Christensen’s contacts.
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Prepared Q&A and trained management on responses.
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Proactively reached out to top-tier financial media across the greater China region, pitched and arranged interviews leveraging Christensen’s extensive media relationships, and coordinated paid media advertisements to ensure successful media coverage.
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Assisted management on-site before and during the call (virtual format) and handled all event logistics.
Results
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Received extensive media coverage after earnings call, 115 pickups across the wire in the greater China Region, including top financial media, and online news sites such as Bloomberg, Dow Jones Factiva, Thomson Reuters, ET Net, 21 Century Economic News, etc.
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Assisted in organizing meetings with 7 HK financial KOLs to enhance its reputation in the retail investor market and received 4 pieces of positive coverage and arranged a Zoom interview for CFO with HKET, Ming Pao, and Sing Tao Daily after the results announcement to enhance the market exposure.
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Christensen arranged 3 PRC mainstream social media advertorials on PRC mainstream social media, such as Gelonghui, Finet, and Zhitong Caijing after the results announcement.
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Secured 110 investors and analysts, as well as 18 journalists who attended both analyst presentation and press conference respectively.
